Chelle Shapiro

Chelle Shapiro is a LinkedIn Coach, Personal Branding Strategist, and professional Cheerleader with over 25 years of experience helping professionals, job seekers, and consultants build clear, credible, and highly visible digital brands.

Known as a relationship-first personal branding expert, Chelle helps clients navigate the modern job market and career transitions by turning LinkedIn from a source of overwhelm into their greatest professional asset. She specializes in guiding clients through complete profile optimization, strategic networking routines, and high-impact visibility strategies that align with their authentic values and expertise.

Chelle’s signature “supportive cheerleader” approach helps professionals overcome the hesitation, self-doubt, and awkwardness often associated with self-promotion. By building both tactical competence and career confidence, she empowers SamNova clients to engage naturally and sustainably on LinkedIn to unlock their next level of career development and success.

In addition to her coaching work with SamNova, Chelle is the co-founder of the LinkedIn™ Rockstar Academy, a regular speaker and panelist on professional engagement, and the author of the mindset and self-care book, Loving Yourself Isn't Selfish."